Crust is the vibrant student association at Aalto University’s Creative Sustainability MA Program, dedicated to spreading sustainability awareness through exciting events and workshops. Our goal is to build a warm and inclusive student community.
Even though the topics we tackle in our MA program can be weighty, Crust is dedicated to creating a cozy and inviting space for students to relax, socialize, and chat about what matters most to them. We're passionate about supporting the mental well-being of sustainability students and making sure everyone feels right at home.
Scroll down to read more about rebranding Crust
Selection of work...
for Crust.
CRUST HISTORY
APRIL 2023
Crust was founded with the logo and mascot of Crusty the Cloud. This original design of the Crust logo was introduced as a metaphor for CS students with their heads in the clouds but their feet on the ground.
The association is still quite young and has little recognition among students.
JANUARY 2024
At the beginning of 2024 our board took over Crust from the founding board members to begin our 1 year term with the association.
CRUST REBRAND
In order to create a consistent image of Crust, our small brand team started establishing some brand guidelines based on the findings of a brand workshop with the Crust board.
To bring Crusty to life, during the rebrand we gave them a facelift (and boots), and focused on how we can have this unconventional character express emotion. The answer to our question came in form of a line of Crusty logos with a variety of leg-spressions.
Brand Colours
The main platform for communication is Telegram and Instagram, where events are published. The goal for Crust is achieving a consistent yet playful style in the event visuals.
This project is still on-going and will likely change over time as the brand develops.
